Google expands Travel Insights tools with new features
According to an article published by the Phocuswire platform, the giant Google has indicated its expansion of the tool “Travel Insights with Google” to the United States in association with Destinations International and Hospitality Sales and Marketing Association International (HSMAI).
As reported, these three organizations will work together to provide tools for destination organizations and hospitality destinations around the world, with versions in Spain and Greece.
Google says that Travel Insights tools provide statistics on travel demand in real time based on global data from Google Search, as trips are retrieved and searches for “where to travel”, “can I travel” and ” COVID travel restrictions “are almost always maximum.
The portal has two tools: Destination Insights provides data on the main sources of demand for a given destination to help businesses, governments and tourism boards understand where travelers are coming from.
The second new feature is a “Demand Sizing Tool” that allows users to filter data to compare inbound and outbound interests between a main country and up to ten comparison countries for both flights and accommodation.
The second tool on the portal is Hotel Insights, which aims to help hoteliers analyze search trends, such as year-to-year data and source markets, and provide advice on how they can improve their property’s digital presence. .
If you want more information about the new tools implemented by Google, do not hesitate to visit our blog here.
If you are a tourist accommodation or hotel owner and you don’t use Chekin yet. Here is the solution to save 80% of your time and earn more with every booking.
