Halloween is coming and you still don’t have a sales strategy for your hotel?
For some exciting or strange reason, the Halloween party is one of the most anticipated by people, we suppose because of the excitement of wearing costumes, parties and spooky trick or treat games. It is one of the parties in which travelers are paying a lot of attention this year, according to a google analytics, people are already showing an increasing interest among consumers for everything related to this event: parties, horror shows, events , costumes, sweets, recipes … And also weekend trips.
Good customers & Good income
Believe it or not, this can be a very good opportunity to attract good customers and good income, since reservations are being made at the last minute, so the average price of the reservation could be increased, but for this you must show something interesting for this halloween, what do you have in mind ?. According to the analytics presented by Google, searches increase in the last 7 days before October 31. But how to thematize the proposals for these parties, Hosteltur gives us some tips that we would like to share with you.
Special creativities & packages
First of all, it will be necessary to have some creatives for the ads and a special landing page of the hotel. “For this, from some internet websites we can download Halloween designs for free.” Second, the hotel will have to “package” its proposals, for example adding a dinner and participation in a costume contest. The costume contest may seem silly, but everyone is looking for a ‘Halloween costume contest’ as we see in Google trends. And they are sought at the last minute. ”Another option, he says, is to partner with other companies that are very well positioned when it comes to Halloween.
Social Media & email marketing campaigns
Carrying out a quick campaign through social networks would be very productive, For example, through Facebook business we can upload our own database, in the form of Excel with the names and emails of clients, which we may have previously filtered, and artificial intelligence Facebook is responsible for making the connections and making our ads reach those users in a more personalized way. Another tool to consider is WhatsApp, to answer reservation requests. “If it’s a small hotel, you can manually take over. Larger hotels will need bots to filter messages.
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