Hotel Sustainability. Paperless management and more technology.
We have already mentioned in previous posts that one of the major problems facing the tourism sector is sustainability. The increase in the cost of services also entails a great burden for hotel or vacation home managers. That is why going paperless is so interesting, as it is related to all these issues. It also serves to improve the customer experience, making it easier to surprise and retain guests in the future.
The reality is that there is still a very heavy burden of physical documentation linked to the management of accommodations. This poses a challenge. Especially when, according to 2015 data, 25% of hotels in the United States continue to be managed with pencil and paper. As a result, thousands of tons of waste have been generated. Not only paper, but also other consumables, such as ink or printers. Therefore, it is important to go paperless in order to grow and differentiate from the competition.
Benefits of a paperless environment:
– A digitized check in avoids long lines and excessive paperwork right from the start. Customers can even check in comfortably seated in the lobby, with the receptionist approaching their location with a tablet to complete the process. This process can be repeated at check-out.
– In-room tablets can effectively replace all printed material. On top of that, they have the advantage that they can be updated or edited immediately from the front desk. As a result, changes to menus, prices, event schedules and programming can be changed immediately by staff.
– The paperless environment also allows for greater personalization. Since guest data is securely housed in the PMS, it will be available to offer services tailored to their preferences. Meanwhile, the use of QR or specific Apps allows guests to access and book different services from these tablets or from their mobile devices. In short, this makes hotels even more costumer-centric.
– In the same way, marketing can contact guests to obtain responses to satisfaction surveys via email. At the same time, they can generate transactional marketing mailings. In the case of finance departments, they are already accustomed to working without paper in processes such as ordering payments to suppliers, processing bank statements, taxes, etc.
It contributes to the environment, becomes sustainable and improves the reputation of your accommodation.
In short, there are many advantages. It is clear that a sustainable tourism offer will end up being essential to sustain the growth of hotels and hotel chains. Also to satisfy guests, as more and more consumers are looking for green tourism initiatives.
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