How to attract business travelers to your hotel. Tips to the success of your hotel.
The main topic of our Newsletter this week is digital nomads, who many do not give importance to, but who are representing a large number of reservations, as we expressed in previous posts. We already told you how to adapt your holiday home to the needs of this type of tourist, but what about the hotels?
It is important to ensure that your hotel meets your needs. While those who travel for pleasure may be drawn to things like luxury rooms, swimming pools, sports complexes, and other forms of entertainment, business travelers have different ideas in mind for a positive travel experience. There are 6 keys that the Easy rest company highlights as essential to give your guest an unforgettable “workstation” stay in your hotel and here we list them:
1.- Excellent connectivity: business professionals have the need to always be connected. Which means that they would probably be impressed with a hotel that offers free quality wi-fi service for guests. Since they are on a business trip, the need for a designated workspace is also a top priority. You could satisfy this need by having comfortable desks and chairs in the office equipped with lots of lighting and plugs for your devices. Another option would be to have a conference room or a business center.
Needing to always be presentable, business travelers will also appreciate the laundry or dry cleaning services. Another easy perk for corporate guests is low-waste bathroom essentials like deodorant, toothpaste, toothbrush, and more. Can you think of anyone more stressed out than someone on a work trip who realizes they forgot their toothpaste 60 minutes before a big presentation?
2.-Special prices for business travelers: Just as travelers seek to find 2-for-1 business class flights to get a good deal on airline tickets, they will also look for hotels that have the most affordable accommodation packages. You can offer a discounted rate for business travelers that increases the more nights they book. For example, let business travelers accumulate points to earn free stays, upgrades, and luxury services the longer they stay at your hotel.
3.-Organize corporate events: Hotels are a common place for corporate events. This is especially true if you have a business center, conference rooms, or large ballroom areas. As more companies become interested in hosting an event at your hotel, you will attract new guests. This can include out-of-town business travelers who need a place to stay or locals who didn’t even know your hotel existed. By hosting such events, you get more exposure and have the opportunity to show professionals how great your services are.
4.-Show your city: Business travelers often need to do a lot of research to discern the best place to stay when out of town. This can take hours depending on what they’re looking for, something most business professionals don’t have to sacrifice. You can save them trouble by creating content for your hotel website or blog that talks about the area around your hotel.
Talk about the community, other businesses, schools, and any other landmarks or resources that you think would be interesting or important to a business traveler. This method not only helps them save time, it also helps them make a more informed decision to have the best travel experience.
5.-Collaborate with other companies: Depending on where your hotel is located, collaborating with other companies can be an effective way to increase brand recognition and attract more business travelers. For example, if you are located next to a stadium, business center, or tourist attraction, you can ask them to add your hotel to a list of recommended places to stay in the area. In exchange, you can place your brochures and business cards in your hotel lobby for guests to have access.
6.-Take steps to make them feel safe: During these especially terrifying times, the safety and well-being of your guests should be the top priority. If you want to attract more business travelers to your hotel, do what you can to make them feel safe. This may include requiring guests to wear masks in common areas, providing staff with personal protective equipment, scheduling cleaning and disinfection services more frequently, having sanitation stations, and posting signs and markers to instruct on social distancing. .
At Chekin we are sure that by following each of these tips, your hotel will become one of the favorite destinations for business tourists.
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