We can not doubt that this summer has been crazy, between highs and lows that does not allow us to understand the behavior of the tourist, what is certain is that the numbers of visitors compared to 2019 are quite on par, we could say that we are almost back to pre-epidemic levels. However, this is not yet the case, and we are still betting on future seasons, for this, we require using the best and most innovative marketing strategies that allow us to stand out from other vacation accommodations.
That is why in this article we have decided to bring you the 3 big keys that the company Dege Hospitality Solutions suggests are the most important when organizing a marketing strategy for your accommodation:
- Protect your brand:
If you are not the one promoting your hotel or accommodation on the web, someone else will… and you don’t want that to happen!. The hotel industry has many OTAS that can promote your rooms on their platform, but at a very high commission to you. To maximize your revenue, you need to increase your direct bookings and consequently attract people to your own website: starting with your existing customers or guests who have heard about your hotel. To make sure that when someone searches for your hotel, they get to your website, we recommend at the very least buying your hotel name and creating targeted campaigns in the areas where your hotel is the most searched for.
To find out about these locations, go to Google Trends, type in the name of your hotel and check the “Interest by region” part. As soon as you create your Google Ads campaigns, you will have the certainty that people will come to your hotel’s website to book a room.
- Generating traffic is important, but it’s all about persuasion.
Once you attract people to your website, achieve conversion: speed and fluidity of navigation are as important as the aesthetics of your website. So make sure that all pages load quickly, that a booking takes less than 5 steps and that all redirect links are secure. Most importantly, make sure you show your best available rates on your website – this is conversion rule number 1!
- Take advantage of Google’s free booking links.
Google has definitely positioned itself as the major player in digital advertising in the hospitality industry and continues to grow and innovate. Google’s free links are open to all hotels with a Google Hotel Ads account. Again, our key recipe for success is to make sure that your official website rates are visible in both the paid links section and the Google Hotel Ads free links section. This will bring more traffic to your website and therefore more direct bookings.
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