How to incentivize the sale in August? Learn about the strategy of the Balearic hotels that give excellent results
As we have mentioned on previous occasions, in the face of the crisis there have been various strategies that hotels, tour operators and governments have implemented to attract tourists to the country, from subsidies, tourist vouchers, hotel promotions, price reductions, among others.
Balearic in numbers
This time it was the Balearic Islands’ turn, specifically Mallorca, to jointly locate with tour operators, sales strategies that were positive and could increase hotel occupancy numbers in the remainder of August. At the moment, as reported by the Hosteltur platform, the average occupancy levels on the Island of Mallorca reach 50%, although the FEHM employer increased the average percentage to 65% until last day 15, but at the moment there are establishments which are well below this percentage.
Germany & UK Situation
The forecast for the next few days is not on the rise, but on the contrary it is that it will fall even more because the reserves in Germany and the United Kingdom fall dramatically towards Mallorca and the rest of the islands. Currently only the island of Mallorca has 732 hotel establishments open, 88.83% of the total, but their occupancy has been very low, which has generated fear in the hosts and hotel representatives.
Statements of the representative of TUI Company
Another aspect that generated even more anguish were the statements of the representative of the TUI company, in which he announced the loss of large amounts of money due to not being able to fly normally to the Balearic Islands due to the restrictions of Germany and the United Kingdom. . This brought with it a great fear, since 30% of the profits of the hoteliers come from this company.
To calm the spirits and give all kinds of explanations, the CEO of Markets and Airlines of TUI, David Burling, accompanied by other executives of the German tourism group, met this Monday and Tuesday with the main hotel chains with which they maintain relations commercial, including RIU, Grupotel, Hipotels, Viva and Protur.
What Burling has confirmed is that there will be a deferral in payments, but that all of them are guaranteed on the negotiated date. Burling’s visit, despite everything, confirms that there are also many nerves in the tour group TUI based in Hannover.
Faced with this situation, the small, medium and large hotel chains of the Balearic Islands have changed their entire marketing policy to encourage as much as possible the sale of reservations in foreign source markets, as well as for residents, to increase their current low levels of occupancy in full month of August, for which they are making discounts and offers that reach up to 40% in some hotels in Mallorca.
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