How to increase the exposure of your holiday accommodation and not fail in the attempt. Tips for better ads.
The company Payoneer, an advertising expert, has shared with us through its website some tips to improve the exposure of our business through advertisements, which from Chekin we wanted to adjust to the tourism market, to help you expose your holiday accommodations .
- Upload professional photos
The image of your accommodation is essential for the sale, it is the presentation of your business, having images that are not of quality will avoid attracting guests. Search results without attractive images are overlooked, which is why taking professional photos of your home is definitely worth taking. (Airbnb even offers free professional photographers service in major markets – if you post there, check to see if you are eligible for this service.) If you can’t hire a professional photographer, make sure your photos are well lit and your shots of the home are wide.
- Attractive, detailed description or title
This is the second most important point, the image captures the guest’s view, but the description falls in love. It is the one that really many times captures the client, because many times in images we cannot capture the advantages of our accommodations.
The title should include the most relevant information about the home (such as where it is located, surrounding tourist attractions, and nearby events). By including these “search terms” you can better promote your home in online marketplaces.
- Comments management
In previous posts we have indicated the importance of accumulating positive comments, a large number of guests are guided by the comments of other guests when choosing a home or hotel, so if we do not know how to manage them, we have a negative point that could seriously affect us.
Make sure all your guests leave satisfied, and be attentive to their concerns during and after their stay. Additionally, good communication prior to arrival (or even before reservations are made) can help avoid unpleasant situations and make your guests feel that they are being taken into account.
- Provide information on places to visit in the surroundings.
The tourist will always want to visit other places close to where he is staying, so the location of the home he advertises is especially important for most guests, who generally want to be in safe areas with attractions that interest them. It’s also important that you have a list of the best places your guest can go.
- Create an attractive user profile.
Again, this helps potential guests to trust you as a host and to be more attracted to booking your home. Upload a professional-looking personal photo and write a short description of yourself, so your guests know a little about you. Also, if the option is available, add verifications to your account, to show that the market (a third party) has also taken the time to confirm your identity.
Sharing posts, news and others will also be a super plus for your accommodation, that the guest sees that it is an accommodation managed by someone who is always there for everyone, is essential.
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