How to increase your bookings with a 360° video
There are many ways to advertise your accommodation, through paid advertising, social networks, google, facebook, youtube, in short, a thousand ways to generate publicity, but when you want your accommodation to look as it is, there is not the minimum doubt that using a virtual reality tour so that your guests can see the full potential of your accommodation is the best option today.
But what is a virtual tour or how is it done? Simple, we explain it here in a few steps.
The first thing you should know is that a virtual tour is a tool that allows you to show 360º images of all the rooms of your property. This probably sounds like Street View from Google Maps. Indeed, it is the same technology, applied to your vacation home.
The 360º images you take are stitched together using software, creating the appearance of moving freely around the property. This has many benefits for you and your guests, who will be able to appreciate in much more detail the colors, decoration and dimensions of your accommodation.
How does the use of this tool benefit you and your future guest?
Recent data confirms the enormous potential of virtual reality tours for vacation rentals: guests between the ages of 18 and 34 are 130% more likely to book your property if it offers a virtual tour and the listings for these accommodations receive 87 % more visits. A great advantage right?
First advantages, your guests can access from their mobile or any other device. Travelers do everything very quickly, including visits to web pages, so if you can’t get their attention, they will go to your competitors. A virtual tour is undoubtedly eye-catching and will convince more than one potential guest to at least click on your ad.
You create expectations: It does not matter if your guests are already convinced to book with you, a virtual tour of the accommodation will give them an idea of what the property is like and will make them even more eager that the time comes to enter the property. In addition, a virtual tour is a three-dimensional experience, so your guests will avoid surprises with the size of the rooms or the amount of light and will know what to expect. Remember living up to expectations is the best way to get positive reviews and keep your customers coming back!
You will give a professional look to your website: Placing photos without rhyme or reason on your website is no longer enough in 2021. Competition in the world of vacation rentals is fierce, and to stand out from the crowd you must show what makes it special. yours. If your business is professional, your website should be too. Taking your accommodation from amateur to professional will allow you to increase its profitability and the number of reservations you receive
How to create my own virtual tour?
- Get a device capable of taking 360º images: The first thing you will need if you want to create a virtual reality tour for your vacation home is the necessary technology to do it. Fortunately, nowadays it is very simple, since the vast majority of modern cameras and mobiles allow 360º images to be taken. All iPhones from 7 do it, as do many mid-range and high-end Android phones.
- Take quality photos of the entire home: If you are using a smartphone, the process of creating the virtual tour of your vacation rental may be done little by little. In that case, it’s vitally important that you make sure you stay consistent, or you run the risk of looking unprofessional.
- Use an app to generate the virtual tour automatically: If you are a newbie in technology issues, one option that you can consider is to use a third-party service or an application that guides you through the process. There are many apps for both iOS and Android that will help you create a virtual tour of your accommodation.
In conclusion, to take your accommodation to the extreme of quality advertising, having a virtual tour on your page will help you a lot. Do not hesitate, and do it now.
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