Price is no longer a travel factor. What are new travelers looking for?
A study has recently been presented by the Expedia Group company, in which it is intended to determine what are the factors that drive or promote travel to tourists, as well as to determine if at this current moment in history, the price really influences the travelers decision.
As we have said repeatedly, the current vision of the tourist has changed after the pandemic, we learned to value many things that perhaps before we did not take into account in our lives. After the pandemic, many aspects became a priority for the selection of an accommodation or a specific destination, the most important of all “Security”, this has indisputably become a key factor when choosing a destination.
These days, there is a lot of craving to travel, as vaccination rates increase and borders are opened around the world, people are ready and eager to travel. However, months of uncertainty are weighing on their travel decisions and changing conventional wisdom about price as the main driver of bookings, explains Ariane Gorin, president of Expedia for Business at Expedia Group.
Expedia conducted a survey of more than 8,000 people in 8 different countries, in which it was determined that the money factor is no longer an element that influences tourists’ travel and decisions, the price factor took a back seat if safety It is guaranteed, people want to book with trusted tourism providers that will meet their expectations in terms of experiences, keep them safe and protect their investment and money.
Forecasts for 2021 and beyond
After a period of uncertainty, the Traveler Value Index shows that people now consider travel as one of their spending priorities. More than a third (34%) of respondents have larger travel budgets than are available in 2020.
In fact, nearly one in five global respondents (18%) expect travel to be the activity they will spend the most money on this year, on par with big expenses like home renovations (18%) and ahead. from entertainment (12%), buying or caring for a car (11%) or medical care (11%). Also, more than a third (36%) say they would trade a raise for more vacation days.
What are the key factors for travelers?
Traveler Value Index, has carried out a study in which it is shown that travelers are willing to support sustainable practices; and it is that almost three out of five (59%) would pay higher rates to make their trip more sustainable.
When looking at all tourism experiences, safety and financial protection rank high on the list of top priorities for travelers. This is a change from the preconceived idea that price is what drives consumer behavior.
More than one in four travelers value the possibility of getting a refund more highly, especially in the case of airlines (26%) and vacation rentals (26%); followed by expanded cleaning and disinfection protocols. These results show the need for tourism providers to clearly communicate both their cancellation policies and cleaning measures, in order to eliminate travelers’ concerns and build trust.
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