Study confirms that hotels that have opted for digitization will come out of the crisis faster.
The decade of 2010 was undoubtedly the best moment for tourism, we could even say that 2019 was a really important year in terms of reservations, we should remember that just in Spain there were more than 83 million tourists, it was a historical mark. However, the pandemic caused by Covid-19 has radically changed the landscape and the recovery of the sector depends on multiple factors such as the development of a truly effective vaccine, incentive strategies by the governments, and the use of technologies that provide security to tourists.
But companies cannot wait more time, they have to make decisions now that can represent a positive change for their companies. Strengthening its digitization systems is one of the first steps for a positive change. The CEO of one of the most important Big Data analysis companies, Joaquín Oroño, recently said: “the digitization of companies processes is here to stay, and its role for the recovery of tourism is really important” “Companies that will not implement it, will stay behind” “On the other hand, those who have opted for the digitization of their processes, will be able to come out of the crisis faster ”.
The digitization of the sector has been one of the most discussed topics during 2020-2021, with the arrival of the virus many companies have been forced to increase their efforts in this area, even, three times more than in the last 5 years. Due to this a lot of tourism companies have been working on legal projects to regulate the digitization of vacacional rentals and hotels, the key for the recovery of tourism.
Two main priorities for the digitization of the tourism industry
The digitization of tourism companies has two clear purposes: to preserve hygiene and streamlining business operations. The use of mobile applications and the digital vaccine passports are the key to help to increase the confidence and security of travelers.
There are a lot of technologies that allow greater security for guests, here we show you two of the most importants:
- The online chekin: Allow your guests to carry out the registration process by themselves, even before arriving at the accommodation, which avoids long waits and direct contact. In addition, digitizing these processes allows the host to save time and money.
- The Self Chekin: Through this system, guests can access to the property just by using their phone. They can even avoid the entire reception process and go directly to their accommodation. It is one of the systems most used nowadays by hotels and has had a very positive effect.
From Chekin we have developed different tips for hosts in which we show you how to increase your reservations with new technologies, click here and do not miss the opportunity to increase your sales with these tips.
