These are the 4 keys to the recovery of the European Hospitality with a successful reopening
We have already spent more than a year with a critical global situation. Indisputably, the tourism sector was the most affected with incalculable losses, which are just trying to recover with the implementation of different international measures and strategies. Despite the fact that the virus is still here, countries such as Spain, Portugal and Italy hope to have a different summer, better than 2020.
It is known that this whole situation changed the mindset of the traveler, who now not only seeks speed, digitization and personalization in their trips, but also seeks places where they can have peace of mind and above all that inspire confidence.
In this sense, countries such as France, Malta, Germany and even the United Kingdom itself, have taken into account the change in pattern that travelers have been experience and have decided to change a little the strategy of reopening their hotels, always focused on being able to adapt to the new profile of guests.
What steps are European hotels following in their reopening with this new customer profile?
In this sense, the Hosteltur web news portal shows us the 4 strategies that different countries in Europe have been using to adjust their tourist accommodation to the new demands of tourists.
1. Think local. Although international travel restrictions are beginning to be lifted, the domestic market will play a key role in Europe this summer. Many websites are remembering the wonders of each country and the unique experiences that its visitors can have.
2. Informing of reopening plans. As soon as the date is clear, the hotels communicate it from the rooftops, even through a striking message on their website with a clock showing the days that remain, thus creating a sense of expectation among their visitors.
3. Reassuring messages about cleanliness and hygiene. Now, more than ever, the guest has an extreme need to know the preventive measures that the accommodation carries out to guarantee their well-being.
4. Relying on your trusted suppliers. Reopening a hotel after such a long time is like a house where you haven’t lived in for years. The European hospitality industry is relying on solid and professional companies.
It is clear that the entire accommodation sector must remain united in the face of this situation that has generated the pandemic, being able to know what are the new trends and new strategies that are being applied in the sector is vital for all who intervene.
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