These are the booking trends for 2022, according to Google
We have been in two years of pandemic, which undoubtedly completely changed the way people travel, starting because many of the travel policies had to be modified, many restrictions were designed, to the point that many preferred to delay and delay their travels until the situation could be a little less tense. This year 2021 things began to take a little more hopeful color, with the multiple vaccines and the lifting of access restrictions between countries, people began to take a little more confidence in leisure and business trips.
However, many things changed, what was important before when selecting a destination or accommodation is no longer the most important thing, that is why Google, evaluating what the trends will be for this year 2022, which is very close, decided to hire the company IPSO, of massive surveys, so that it will determine which will be the destination of the trips in this next year.
Thus, the search giant, looking to 2022, determines that travel will make more sense, with an increase in the “moments of life” that were put on hold due to the pandemic.
According to the survey, 62% of Americans who have stayed in an accommodation or booked a flight for a vital moment say that previous experience with a brand is important when deciding on it.
Another important factor that determines this 2022, are the cancellation policies that both the airlines and the accommodations have, maintaining flexible policies will be vital when choosing between one and the other. 78% of those surveyed determined that they would choose 100% more accommodation with flexible policies than one that does not.
Price is also important, so 85% of those surveyed indicate that good prices will also be a determining factor in choosing a destination.
The study also reveals that 70% of travelers say that a brand’s respect for safety guidelines and restrictions is important when deciding on a travel brand, and 57% who made a major trip on Last year they used an online source for inspiration or ideas related to their trip.
According to Ipsos, environmental considerations are important for travelers, as more than 50% say that aspects such as carbon emissions and offsets are important when deciding on a trip.
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