Vacation Rentals Strategy to save the summer and reach an annual occupancy of 40%
There have been many strategies that have been implemented to attract both national and international tourists. But, specially three have been and will be the key to achieving a greater number of reservations this summer.
Lower prices
That your home has a price below other homes of the same characteristic, is one of the strategies that are currently being used to position the accommodations.
Ultra-flexible reservation rate
A bit of what we have been expressing in previous news, giving clients flexibility in cancellation policies can be an attraction when choosing between one home or another.
The goal is to stimulate demand and reach 40% average occupancy per year. The forecast is far from the 90% that was reached before the pandemic broke out, but it must be taken into account that the sector has practically stopped for more than a year and a half. Tolo Gomila, president of the Spanish Federation of Tourist Housing and Apartment Associations (FEVITUR), states that “We have gone from zero to exponential growth. It is true that now there is joy, but we have to be cautious. Also, like many other sectors, we are being very empathetic in terms of prices – with discounts of 15% – and cancellation policies, “he explains.
To implement these strategies, it is very important to take into account the ups and downs in which the tourism sector is currently, above all, taking into account the rates of new infections that are being generated in Spain and that have raised alerts in some communities On this aspect, the FEVITUR representative expressed his current concern about the current situation in Spain, especially due to the influence of markets such as the United Kingdom, Germany and Scandinavia, which could further limit trips to Spain due to the new contagions.
The shortage of international tourists has once again crowned the national tourist as the protagonist of the summer. In general, look for less crowded destinations to spend the holidays. “Now tourists choose inland areas that are less crowded than the coast as they prefer not to mix with other people,” says Gomila.
That is precisely another of the changes that the pandemic has led to, as well as the type of accommodation that travelers are looking for today, villas, detached houses and large houses, it has become the favorite accommodation for this summer. On the other hand, the stay of tourists is maintained at an average stay of 5-6 nights, and the type of travelers with the largest reservations is as a couple.
Contactless check-in
The third strategy that tourist homes are applying is the use of non-contact technologies, such as online check-in or self check-in that has become the revolution in rural homes or vacation rentals.
If you are a tourist accommodation or hotel owner and you don’t use Chekin yet. Here is the solution to save 80% of your time and earn more with every booking.
