270% increase in Google searches for tourist trips
The month of June ends and Google shows us the desperation of travelers to breathe new air, vacation in their favorite destination or meet a new one. We are already in summer, the beach is there for us, waiting for the vacationers who give it life, it is a common desire that is reflected in the high search figures that the great search engine
Google shows us, who has stated that only this Last May, the search for tourist destinations increased 270% compared to 2020, and this number is increasing day after day.
Now, which countries, according to Google, were the most searched during this month of May?
Portugal tops the list, with the lifting of restrictions in the country and becoming part of the safe countries of Europe, the word “flights to Portugal” shot up 75% more compared to the previous year, searches are centralized in coastal areas such as Madeira that only this week had a 1,749% increase in searches, a very promising percentage.
In this same thread of ideas, the renowned company Skynner has stated that flights to the United Kingdom have skyrocketed since the lifting of the restrictions, although there are still some limitations due to the new variants of the virus, that was not an impediment to that searches for “places to stay in the UK” will not skyrocket 100% compared to previous years.
Spain is not far behind, in fact it is the country that has the most reservations and tourist visits in Europe, however, this month of May and June has been one of the best months for different autonomous communities and cities in the country that did not see light at the end of the tunnel. For example, Palma de Mallorca had already had good numbers since the beginning of the year, however, this May, it has increased its reservations and visits by Spanish and foreign tourists by 690%, Ibiza by 840%.
What are the most searched words according to google?
The term “Beach holidays” has increased significantly in recent weeks, “nearby rentals” is another of the words that stand out in google searches, this for nationals of a country who do not want to go so far this summer, this term has had an increase of 100% compared to last year.
Top searches in this category include kayak, bike, and boat rentals near the traveler’s location.
From Chekin, as always, we want to give you all these tips, so that you find out how the hospitality market is going and so that you can focus all your tools on capturing those travelers, knowing what they are looking for, what they think, what they like.
Vital for all holiday accommodation, predicting or knowing for sure the wishes of the guest will always be the best strategy in the market, and that is why we invite you to visit our blog, just by clicking here. In this section you will find the best tips and advice for a positioning of your home or hotel and consequently a greater attraction of guests, take advantage of nourishment and go with everything for this promising summer.
