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Airbnb is the world’s most visited website for accommodation. It has become a real business opportunity for many people who have a house and want to rent it out as holiday accommodation.
The owners of this type of accommodation have a clear and main objective: to get as many bookings as possible. To achieve this, certain actions can be taken, such as improving the elements and services you offer in your property, taking professional photographs or creating a website for your business.
So how to rank higher in Airbnb? Airbnb ranking takes into account more than 100 factors to improve the positioning of your property and to make you appear on the first page of the web. But don’t worry, today we’re going to tell you about the main features they examine when it comes to ranking higher accommodations.
What does Airbnb show its users?
Let’s talk about Airbnb ranking algorithm – As the aim of the algorithm that Airbnb uses to determine the position of properties in search results is to help guests find the perfect accommodation for their trips and, at the same time, to help hosts find the ideal travellers for their spaces.
Features that Airbnb looks at to rank higher your accommodation
The exact list of features Airbnb looks at is confidential, but we’ve been given some basic and secret categories that will determine your property’s ranking.
Pay attention to these three aspects:
- What do your guests need?
Airbnb significantly considers where travellers search, what trips they’ve taken before and what types of listings they’ve seen or saved.
- What are the characteristics of your ads?
In other words, the 5-star ratings your ad has received. Considering whether you have Instant Booking enabled, prices, rates, location and of course how quickly the owner or host responds to messages they receive.
- What are the booking details?
Airbnb takes into account booking details such as: The number of guests, how far in advance the booking is made, the duration of the stay, etc.
9 tips to improve airbnb search ranking
- Forget about limits on minimum booking days – allow one-day bookings!
- Use social networks. It’s important to have a presence on these social platforms to give your business more visibility – Airbnb values this very highly!
- The more bookings you get, the better.
- Put yourself in the guest’s shoes to create the ads they are looking for.
- Use professional and high quality images to make travellers feel attracted to your listing – it will help you get more clicks and a better ranking on Airbnb!
- Put all your efforts into getting the Superhost badge. Having this status can lead to numerous advantages in terms of visibility, reputation and financial benefits on the platform. To get this, respond quickly, avoid cancelling bookings, be friendly, close deals, etc.
- Show yourself available to your guests before and during their stay to gather more positive reviews.
- Price matters as it is a decisive factor when booking accommodation. Use a good pricing and rate strategy to get better results.
- Airbnb recommends Chekin. This is because offering your guests the possibility to make the whole process from booking to check-out fully automated will increase the number of good reviews. An easy, secure service with no waiting time.
