The practice of Upselling in tourism accommodation is becoming a central element of the profit maximisation strategy.
Unfortunately, many companies still do not know how to apply it, or fail to apply it effectively. This raises the following question: Is Upselling an effective tool to maximise the profits of my hotel or tourist accommodation?
The answer is simple, YES. Nowadays, guests’ expectations are higher and they are looking for a personalised experience. In other words, they value the offer of extra services during their stay, even if this means a higher cost for them.
Today we bring you this article about the 6 most successful Upselling offers that you can apply immediately in your accommodation. Don’t miss it and start increasing your profit margins now.
What are the best examples of Upselling for tourist accommodation?
Example 1 – Upselling for Early check-in and late check-out
Your travellers often suffer from organisational problems during their trips. They have to plan their arrival at their accommodation: by train, plane, car, taxi, etc. In addition to travelling, there is the added inconvenience of having to take their luggage with them, sometimes in cities they are not familiar with. All this organisation with a single objective: to arrive at the establishment at the time set for check-in.
The stress caused by these situations can affect the guest’s experience. For this reason it is essential to offer them, through Upselling, the possibility of paying extra money to obtain a more flexible early check-in or late check-out. Your guests will be delighted to be able to pay to take the stress and rush out of their holiday.
If you are interested in this topic, you can read our article on Early check-in and late check-out.
Example 2 – Upselling by offrering transport
An alternative to the flexibility of getting in and out of the accommodation is to offer transport to and from the accommodation.
Your customers will be happy to receive your help in getting to the accommodation, and paying for it will not be a problem. Therefore, you can start offering a pick-up and drop-off service at the check-in stage.
There is also the option of renting your second car or motorbike, to avoid the rental companies, and get more value for money.
Don’t hesitate to offer this service during your clients’ stay. In many cases they are looking to avoid public transport, in order to have time to visit the destination 100%.
Example 3 – Custody of luggage/baggage
In many cases, guests take advantage of their last hours at the destination to take one last walk around the city. However, they are limited in doing so because of their luggage, which in turn affects the experience.
Where there’s trouble there’s opportunity! Don’t hesitate to offer them a luggage storage service at an extra cost. If you don’t have the space to do it, or it’s not practical, there are specialised companies that can take care of it.
Example 4 – Laundry and pressing service
Washing and ironing laundry when you are on holiday or on a business trip is not ideal. Often, after a stay of more than a week, guests no longer have clean clothes.
This is why it is essential that the accommodation has the necessary equipment for cleaning clothes. Look for a specialised shop near the accommodation and offer your guests the option of a laundry and ironing service in exchange for financial compensation.
Example 5 – Full fridge
A holiday rental is not a hotel, but with the increasing competition in the sector, any detail can make a difference. Imagine arriving from a long journey, after getting up early, the stress of the plane, the luggage, arriving and seeing the fridge full of everything you need for your stay. Guests often want to get all these little stress factors out of the way and just enjoy their holiday.
Upselling is the perfect tool to offer this type of service. Moreover, you will be able to decide the cost in a cost-effective way. On top of that, you will be seen as a great host, who has just made their holiday easier.
Example 6 – Upselling by offering local experiences
One of the most common Upselling practices is to offer experiences and leisure activities along with the booking. For example, yoga courses, surfing lessons, spa sessions, etc. These are the type of offers that are most successful for hosts!
You can contact external companies to advertise their services and negotiate a percentage of the sale. Or you can offer activities on your own. If you have horses, for example, offer them a ride. If you have a winery, offer them a tour of the property, and have them taste your product.
There are no limits, try to be as creative as possible and offer unique experiences that your competitors do not offer.
If you are interested in starting to use the Upselling tool visit us.
Upselling Conclusions
In short, there are many ways to offer and use Upselling. We have shared with you the most efficient techniques, and the ones that give our clients the best results. But you don’t have to limit yourself, any offer, with the aim of improving the customer experience, is suitable to be part of your Upselling strategy.
Keep up to date with new trends in the sector, and the offers offered by your competitors, to strengthen your own Upselling strategy. Don’t limit yourself, be creative!
Do you want to know more about it? We invite you to read our article : What is Upselling in Vacation Rentals and Hotels?
