Google Hotel Insights: How to use it to increase your sales
During the pandemic, Google has been launching a series of tools that allow hotels to boost their direct sales or advertise their accommodations for free, but Hotel Insights had not yet reached one of the countries with the highest tourist demand, such as Spain.
Hosteltur Hotel Insights tool
According to the information indicated by Hosteltur Hotel Insights tool will soon be available in Spanish. Google has presented its new Hotel Insights tool for the Spanish market, a platform that has the support of Turespaña, UNWTO, CEHAT and the Instituto Tecnológico Hotelero.
Google has explained “Hotel Insights, a tool, already available in Spanish and with more specific data on Spain, is designed to help hotels of all sizes, but especially medium and small hotels, to grow,”
Thus, and thanks to the data generated from user searches on the web, this tool allows tourism companies to know where the main demands are registered in terms of destinations or accommodation reservations, so that hoteliers “will obtain greater knowledge about the interest of travelers to their region “, according to the information by the technology company. In addition to real-time information, Hotel Insights also includes a resource guide to help hotels take advantage of tools like Google My Business and Google Maps.
Other Google Tools for Hotels
Google also just announced that the Destination Insights tool will soon be available in Spanish. It is “a public resource for governments and tourist offices that details the main sources of demand for a destination, as well as the destinations within countries that travelers are most interested in visiting,” reports Google.
This will help institutions and agencies to possibly resume trips on specific tourist routes and make decisions about where to communicate with potential future travelers.
Travel interest to Spain, according to Google
On the other hand, and according to the data obtained through Travel Insights with Google on the situation of tourist demand, “Spain is the second tourist destination that generates the most interest globally, only behind the United States.” “At the same time, Barcelona ranks eighth in searches for cities around the world.“
International Travelers
Among international travelers, the United Kingdom, France, Germany and Italy bring together the highest volume of searches to Spain, having as preferred destination points cities such as Barcelona and Madrid, which concentrate the largest number of requests
If you want to see more information about google tools Chekin can show you all the information that we have created just click here.
