Types of Hotels: How to Stand Out and Attract More Guests
The hospitality industry is more competitive and diverse than ever before. From urban high-rises to rural eco-lodges, there are many types of hotels, and each serves a unique market. For hoteliers, understanding your property’s category is just the beginning. The true challenge is standing out and capturing the attention (and loyalty) of today’s demanding guests.
In this comprehensive guide, we’ll cover the main types of hotels, the key features of each, and the most effective differentiation strategies to ensure your property doesn’t just fit in—but stands out.
Types of Hotels – Categories and Key Features
1. City/Urban Hotels
Located in the heart of business districts or popular urban centers, these hotels cater mainly to business travelers and city explorers. They prioritize convenience, connectivity, and access to local attractions.
Key features:
- Proximity to transport hubs, restaurants, offices
- Business amenities (meeting rooms, fast Wi-Fi)
- Compact rooms, high occupancy turnover
2. Resort Hotels
Found in coastal, mountain, or destination areas, resorts offer relaxation and entertainment for longer stays.
Key features:
- On-site leisure facilities (pools, spas, golf, activities)
- All-inclusive packages and event spaces
- Family-friendly amenities
Read more about: Travel Packages: Proven Strategies to Boost Hotel Revenue This Summer
3. Boutique Hotels
Small, stylish properties with personalized service, often designed around a unique theme or concept.
Key features:
- Intimate atmosphere (10–100 rooms)
- Distinctive interior design and local art
- Highly personalized service
4. Thematic Hotels
Built around a concept—such as film, history, or pop culture—these properties offer immersive experiences.
Key features:
- Unique decor and storytelling
- Themed events and activities
- Strong appeal for niche markets
5. Luxury Hotels
Catering to affluent travelers, these hotels focus on exclusivity and superior service.
Key features:
- Premium amenities (fine dining, spas, concierge)
- High staff-to-guest ratios
- Custom experiences (chauffeurs, personal shoppers)
6. Eco-Hotels
Prioritizing sustainability, eco-hotels attract environmentally conscious guests.
Key features:
- Green certifications and eco-friendly operations
- Organic food, renewable energy, waste reduction
- Promotion of local culture and nature
7. Extended Stay / Aparthotels
Designed for long-term guests—business travelers, families, or relocators.
Key features:
- Self-catering facilities (kitchenettes, laundry)
- Flexible rates for weekly/monthly stays
- Home-like comfort with hotel services
8. Hostels and Budget Hotels
Targeting budget-conscious travelers, solo adventurers, or young people.
Key features:
- Dormitory rooms or small private rooms
- Social spaces and shared amenities
- Affordable pricing, minimalistic design
9. Conference & Event Hotels
Specialized for meetings, exhibitions, and group events.
Key features:
- Large conference centers, AV equipment
- Group booking packages and catering
- Proximity to airports or event venues
Read more about:
Mastering Market Segmentation in Hotels
How to Differentiate Your Hotel—Stand Out in Any Category
Personalization and Experience
- Tech integration: Use digital check-in, smart room controls, and mobile apps to streamline the guest journey.
- Custom touches: Offer tailored welcome amenities, room setups, or activity recommendations based on guest preferences.
Storytelling and Branding
- Develop a compelling brand story that highlights your property’s uniqueness—history, design, local connection, or a distinctive philosophy.
- Use visuals and storytelling throughout your website, marketing, and on-property communication.
Partnerships and Local Experiences
- Collaborate with local restaurants, tour operators, or artists to offer exclusive experiences and packages.
- Organize themed events, workshops, or tastings that reflect your location and attract both guests and locals.
Sustainability as a Selling Point
- Implement eco-friendly practices and promote them transparently.
More about: The best trends and initiatives for sustainable hotels
- Engage guests with recycling programs, community initiatives, or carbon offset options.
Superior Guest Service
- Invest in staff training and empower your team to anticipate needs and solve problems proactively.
- Use guest data (always GDPR-compliant) to recognize returning guests, celebrate special occasions, or resolve issues before they escalate.
How Chekin Helps Any Type of Hotel Differentiate and Excel
- Automated digital check-in: Eliminate queues and give guests a seamless start to their stay.
- Smart upselling tools: Offer room upgrades, late check-out, or local experiences directly during pre-arrival or check-in flows.
- Identity verification & compliance: Stay ahead of regulations and focus on hospitality, not paperwork.
- Custom guest communications: Segment guests by stay type, offer relevant information, and gather feedback efficiently.
- Quick onboarding: Chekin can be set up in just 24–48 hours, reducing admin time by up to 87%.
Conclusion
Understanding the types of hotels is the first step—actively differentiating your property is what drives guest loyalty and sustainable revenue.
With the right blend of technology, local partnerships, storytelling, and outstanding service, your hotel can shine in any category. And with Chekin, you gain the automation, compliance, and guest engagement tools to deliver the experiences modern travelers want.
Discover how Chekin can help you automate check-in, stay compliant, protect your property, and boost revenue—saving you 87% of your time and earning more from every booking.
Free trial for 14 days. No credit card required!
You may also be interested in:
Hotel Insurance: Everything You Need to Know in 2025
How to Improve Your Average Room Rate: A Guide for Hoteliers
Hotel Commercial Strategy: Build a Smarter Growth Plan
